Dannon Case Analysis Essay - 2115 Words

Dannon Case Study Analysis 2013 Dannon Case Study Analysis 2013 CONTENTS EXECUTIVE SUMMARY 2 PROBLEM STATEMENT 3 DATA ANALYSIS 3 KEY DECISION CRITERIA 4 ALTERNATIVE ANALYSIS 4 RECOMMENDATIONS 6 ACTION AND IMPLEMENTATION PLAN 8 Executive Summary In 2007 and 2008, Dannon, the #2 yogurt provider, was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt market, Dannon’s growth had surprisingly slowed. At the end of 2008 Yoplait was the U.S. yogurt market leader with 35.4% of the market dollar share while Dannon only held 28.9% of the market. Yoplait held a competitive advantage over Dannon†¦show more content†¦4. The company could advertise as the corporate company of Dannon rather than focus the advertising on the individual brands like it already does. Key Decision Criteria 1. Increase sales and market share 2. Increase customer satisfaction and corporate image 3. Be consistent with corporate mission or strategy 4. Improve (or at least maintain) profitability 5. Within our present resources or capabilities 6. Within acceptable risk parameters 7. Ease or speed of implantation 8. Minimize environmental impact 9. Maintain and build employee morale and pride Alternatives Analysis 1. Even though Dannon has been partaking in CSR for quite some time it has always been done internally rather than externally. Because of this, consumers are unaware of the Dannon Institute, which has been active in researching and educating about healthy eating. If Dannon communicated this to its audience it could enlighten people on the benefits of healthy eating and how yogurt could be a healthy staple to people’s diet. This could potentially cause more people to purchase yogurt and also cause current yogurt buyers to purchase more frequent. The negative to this is that these CSR efforts could be seen as a copy-cat to Yoplait. People may not believe the findings, as they could think these findings are just a sales pitch to get them to believe thatShow MoreRelatedDannon Case Study Essay2154 Words   |  9 Pagesï » ¿ Steven Wallace Case Study #3: The Dannon Company Southern New Hamphire University Due May 19, 2013 Introduction Danone, Dannon’s parent company, was one of the largest health-focused food companies in the world. Danone traced its heritage back to 1919 in Barcelona, Spain, when Isaac Carasso wanted to create yogurt with inherent health benefits. 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The Decline of Journalism as a Profession - 914 Words

Introduction The belief that journalism is in decline has triggered major alarms, because society needs an informational environment that is easily available to all citizens such as newspapers. There is a large body of journalist that suggests that if television has taken over from the press as our main source of news this may limit our capacity to learn about public affairs; newspapers are believed to be far more effective than television at conveying detailed information necessary to understand complex and detailed issues. There is also widespread concern that if journalism fails as a profession it will not be able to reach large sections of the community, particularly younger or less educated readers. This may reinforce a growing gap among citizens between the information that they receive. Purpose of the Study The overview of the subject matter is that the big worry is that quality will decline Journalists are employed to check their facts and they get checked in turn by editors who question the reliability of their sources; we trust the paper’s brand not the individual journalist. Social media could be reliable, but how would we know? This is equally true then it comes to bias. But the fact of the matter is journalism is more credible and if we lose credibility in the information we get everything could fall for speculation. The authors’ thesis is we should not stand for the decline of journalism as a profession but support our right to have valuable informationShow MoreRelatedSocial Media And Its Impact On Journalism1742 Words   |  7 PagesSocial media has had a huge impact on the way that journalism is practiced and the way that the general public perceive news in the present day. 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American Poet Essay Example For Students

American Poet Essay Two Scavengers in a Truck, Two Beautiful People in a Mercedes a poem by American poet, Lawrence Fernlinghetti. In this poem, he showed an insignificant, everyday incident a meeting of a garbage truck and an elegant open Mercedes to make reader think about the important issue of the differences between social classes.  Two pairs of people meet together in downtown San Francisco as they were stopped by a red traffic light. The poem describes their meeting: Two garbage men are returning from their work, all dirty and grungy and an elegant young couple, perfectly clean on their way to work. Fernlinghetti by using colours, an extended metaphor and vivid descriptions emphasis as the huge social gap between these two pairs who normally would not meet in everyday life but have been brought together by this incident. We will write a custom essay on American Poet specifically for you for only $16.38 $13.9/page Order now The garbage truck is bright yellow and garbage men wear red plastic blazer and here Fernlinghetti uses primary colours to show simplicity of garbage mens work. The material which is used for mens clothing suggests they clothing is cheap and uncomfortable. The first man is an old man with grey iron hair, a hunched back and gargoyle appearance. Fernlinghetti names this old guy Quasimodo to illustrate his appearance as it is a reference to a well-known story about Notre Dames bell-ringer. The second garbage men is a young man with long hair and sunglasses. The elegant Mercedes is driven by a young man, about the same age as the younger scavenger and he also has long hair and wears sunglasses. In addition he wears a hip three-piece linen suit. Lien is a comfortable, expensive material and is used to show the wealth of this man. A young blonde woman sitting in the Mercedes is causally coifed and wears a short skirt with coloured stockings. Fernlinghetti shows the reader the huge contrast in the standard of living between these two couples and way that they live. All four live in the same city but are worlds apart, however, they still rely on each other. Without garbage men, an elegant couple would live in an environment surrounded by large amounts of waste. Without the elegant couple, garbage men would have no people to work for. The expression describing blonde women as casually coifed is an oxymoron. Coifed suggests a hairdresser spent long hours on creating hair so stylish to make young woman stand out even if wearing casual skirt with coloured stockings. The hardness of garbage mens life style is suggested by referring them to two scavengers. Fernlinghetti also creates an enormous contrast by comparing the older scavengers grey iron hair with the perfect hair of the young woman. Also, the gargoyle Quasimodo appearance of older garbage men shows his ugliness and contrasts with the womans beauty. He continues the comparisons between two couples and now Fernlinghetti develops the similarities between the younger scavenger and the Mercedess driver. Both are wearing sunglasses, long hair and want to be fashionable but that is all they have in common.  As the garbage men glaze down at the cool couple they dream about: wealth, having a fashionable life style and driving a Mercedes. They are probably convinced that they will never be like the young couple and can only dream, in the words of Fernlinghetti: as if they were watching some odorless TV ad. However the Mercedes couple continue to ignore garbage men: they mean nothing to them and are not a In the last part of poem, Lawrence Fernlinghetti develops an extended metaphor and compares the world to a sea and the social gap between two couples to a small gulf. He does so to set blame on the ideas on democracy and the government for expanding the social gap rather than closing it.  Two Scavengers in a Truck, Two Beautiful People in a Mercedes was written to make his readers think about their own lives and their own role in the society. Lawrence Fernlinghettis writing skill allowed him to turn an everyday lifes incident into a thought-provoking short poem.